We are delighted to announce a new partnership with Kaizen Gaming and the upcoming launch of its premium Betano brand in the UK. This is a significant collaboration with Betano who boast a huge global presence as the Official Sponsors of both UEFA Euro 2024™ and the CONMEBOL Copa America™️ 2024.

This is the latest in our long line of partnerships and a deal of this magnitude represents a significant milestone for BVGroup. Betano are eager to make a substantial impression in the UK and their recent club record sponsorship deal with Aston Villa shows the scale of their ambition.

Customers will be able to enjoy the full range of our features, which includes Enhanced Accas, Bet Boosts, a highly responsive Bet Builder product and our soon to be released Lucky Dip.

Our collaboration comes at particularly exciting time, as Betano are in the process of unveiling a new corporate identity.

Betano match our commitment to responsible gaming initiatives and their customers will be fully supported by our extensive suite of safer gambling tools, including Sentinel, our in-house player protection engine delivering automated messaging and risk assessment.

Julio Iglesias Hernando, CCO of Kaizen Gaming, commented:

“As Betano we are currently operating in multiple markets across Europe, Africa and the Americas, and we have engaged with customers with our top-notch proprietary platform offering a thrilling online betting experience. It is a challenge to enter one of the largest regulated online gaming markets in the world, and to ensure a successful entry, you need excellent partners. A bit like competing in the Premier League. Finding the right partner has been a top priority for us, and this is exactly what we did with the well-established and reputable BVGroup. We are confident that our partnership in the UK will be a success.

As it has always been the case for us at Kaizen Gaming and Betano, responsible gaming will be at the heart of all our initiatives along with our commitment to support the local sports community’s growth, and our partners share our vision.”

Brent Almeida, CCO of BVGroup, commented:

“Kaizen Gaming, with its flagship Betano brand, has cemented its status in recent years as a leading operator in the online gaming industry, evidenced by its partnerships with the world’s largest sporting events, including the FIFA World Cup in 2022 and now the UEFA Euro 2024™ and the CONMEBOL Copa America™️ 2024.

We are honoured to partner with Kaizen Gaming in bringing its Betano brand to the UK market, where we are confident that our technology and operating capabilities will give sports fans the safe and entertaining gaming experience that they expect from such a well-respected brand.”

We’re gearing up for a busy few months, but we’ll ensure we launch in style and enjoy the Euros with Betano!