talkSPORT has launched its new UK sports betting brand, talkSPORT BET, in partnership with the BetVictor Group, the online gambling operator and B2B solutions provider.

talkSPORT BET brings together talkSPORT’s trusted editorial brand with the BetVictor Group’s proprietary technology and expertise as a gambling operator.

The result brings sports fans an entertaining, informed and responsible betting experience combined with everything they love about talkSPORT. Customers will be able to enjoy a range of exciting features, including In-Play Betting, Enhanced Accas (accumulator bets), Bet Boosts, Cashout and a Bet Builder product with progressive pricing.

As a leader in safer gambling initiatives, the partnership with the BetVictor Group also means that talkSPORT BET customers will be fully supported with the operator’s suite of safer gambling tools.

Gareth Williams, Betting and Gaming Director for talkSPORT, commented:

“talkSPORT is the world’s biggest sports radio network with a loyal community of listeners. This partnership adds to talkSPORT’s growing digital footprint and talkSPORT BET will access our digital audiences through creative online activations, such as odds integrations and betting widgets. We’re delighted to offer our audience a new sports betting brand as part of our wall-to-wall coverage of the World Cup.”

Chief Commercial Officer of the BetVictor Group, Brent Almeida, said:

“We’re thrilled to be partnering with the UK’s leading sports radio network and global audio rights holders of the Premier League. talkSPORT BET adds an entertaining, informed and responsible betting experience to the much-loved talkSPORT brand. Customers will be able to take advantage of a generous welcome bonus, along with some innovative promotions and exclusive offers, adding even more ways for them to enjoy their favourite sports.”

Visit talkSPORT BET for more information.

About talkSPORT

The talkSPORT network – including talkSPORT2 – reaches 2.9m listeners, listening for 18.4m hours a week. The network covers a raft of top-drawer sporting events including the UEFA Champions League, the FA Cup and the Premier League season. talkSPORT’s award-winning lineup delivers live coverage of over 450 games in a season like never before, including a winter World Cup, as we follow England and Wales to Qatar.

About the BetVictor Group

The BetVictor Group is an online gambling operator and B2B solutions provider with licences in Great Britain, Gibraltar, Ireland, Germany, Malta and Ontario. The privately owned group employs more than 650 people worldwide, with its global headquarters based in Gibraltar. Offering sportsbook, casino and bingo, the BetVictor Group is committed to protecting customers from gambling-related harm and is dedicated to improving the gambling experience by leveraging its in-house developed technology and innovative products.