BVGroup sports betting brand Parimatch extends partnership with Leicester City for another season

Parimatch, the sports betting and casino brand managed by Gibraltar-based online gambling operator BVGroup, is pleased to confirm a renewed sponsorship deal with Leicester City Football Club.

On the 16th of August, Parimatch renewed its contract as Official Betting Partner of Leicester City Football Club. .

The new deal will include branding on pitch-side LED advertising boards, hospitality sponsorship, interview backdrops at the King Power Stadium, website banners and on- and offline advertising rights.

Filip Pirozenok, Head of Parimatch UK, said: “We are delighted to continue working with Leicester City Football Club and to be their Official Betting Partner for another season. Partnering with Leicester City ensures that Parimatch can tap into Championship advertising, while allowing us to offer exclusive promotions, competitions, and giveaways to our customers”.

Harj Hir, Head of Partnerships at Leicester City, said: “We’ve enjoyed a successful relationship with Parimatch since they first joined the Club at the start of the 2020/21 season, and we’re delighted to extend our partnership with them.

“We’ve helped to grow each other’s international profile over the past few years, and we now look forward to building on that success.”