It’s been a busy journey over these last few months, but we’re thrilled to launch Betano in the UK! This represents a significant milestone for all involved in the project.

Customers can enjoy a full range of our features, which includes Enhanced Accas, Bet Boosts, a highly responsive Bet Builder product and the recently released Lucky Dip.

Our extensive suite of safer gambling tools will fully support customers and continue our commitment to responsible gaming initiatives. This includes Sentinel, our in-house player protection system that provides automated messaging and risk assessment.

The successful launch of another brand in the UK has again demonstrated our expertise and experience and added to our extensive track record in this area. Betano have built a significant global footprint in recent years and have partnerships with multiple European football clubs, most recently with Aston Villa in a club record deal.

Partnering with a brand of this size is a major achievement and we’re all looking forward to an historic summer, with Betano being Official Sponsors of both UEFA Euro 2024™ and the CONMEBOL Copa America™️ 2024.

We’re excited about the journey ahead and seeing another brand flourish in the UK.

Julio Iglesias Hernando, CCO of Kaizen Gaming, commented:

“Finding the right partner has been a top priority for us, and this is exactly what we did with the well-established and reputable BVGroup.

Betano has earned international acclaim for providing high-quality and entertaining betting experiences. This ambition is equally matched by BVGroup’s passion and expertise. Our foremost priority is to always engage with customers responsibly, ensuring their safety through strict regulatory compliance and cutting-edge technology. As we expand our footprint globally, we’re excited to unveil the Betano brand in the UK alongside BVGroup and are equally enthusiastic for what the future will bring.”

Brent Almeida, CCO of BVGroup, commented:

“We are delighted to have partnered with Kaizen Gaming and launched its Betano brand in the UK market. This is the latest in a long line of successful launches for BVGroup.

We’ve got some fantastic welcome offers available to new customers, and once signed up, they can expect plenty of innovative features covering all their favourite sports and casino products.

We are confident that our technology and operating capabilities will give Betano customers a safe and entertaining gaming experience.”