BVGroup has continued the international growth of its flagship BetVictor brand with the launch of its sportsbook and gaming offering in Alberta, alongside the recent award of an Irish sportsbook licence under the country’s new regulatory framework.
The Alberta launch brings BetVictor’s sportsbook and gaming experience to customers in another key locally regulated market, building on the brand’s existing operations in Ontario and further strengthening BVGroup’s presence in Canada.
Meanwhile, the Irish licence reinforces BetVictor’s long-established presence in Ireland and supports its continued operation under the country’s new licensing regime.
The milestones reflect BVGroup’s continued focus on expanding and strengthening its presence across regulated markets, supported by BetVictor’s decades of experience in sports betting and BVGroup’s proprietary technology platform.
Turlough Lally, Managing Director – Core, commented:
“The launch in Alberta and the award of our Irish sportsbook licence represent significant milestones for BetVictor and BVGroup. Canada continues to be an important growth market for us, while securing our Irish licence reinforces our long-standing commitment to customers in Ireland as the market transitions to a new regulatory framework.
These achievements reflect our continued focus on delivering a trusted sportsbook experience in locally regulated markets as we expand internationally.”